FIND AN INTERNATIONAL BUYERS AGENT TO REACH THE GLOBAL MARKET
By Trish Willis | Member of Property Institute of NZ (IPAC)
Buyers for international level real estate still exist even though law changes have made it more difficult for international buyers to obtain property here. An international buyers agent will help you find them.
Australians and Singaporeans are still allowed to buy real estate here, while expats are another important pool of potentially cashed up buyers.
Naturally, sellers usually want to get the most money they can possibly get but doing so is not just down to the quality of the property alone. It also depends on how you go to market and how competent your real estate agent is in selling a high end property - and whether they can find international buyers for you.
International buyers agents have special expertise
The skills required for selling high end luxury homes to international buyers differ from those needed for the average property.
Real estate agents need to have international real estate marketing connections and be confident and experienced enough to project-manage million dollar sales, involving international phone calls, cross cultural communication, transferring documents and having knowledge in several specific areas such as immigration policies and taxation.
If you have an Auckland home that has been rezoned for development under the Auckland Unitary Plan you should use an agent that can reach the right buyers who may put in much higher offers due to the land's development potential. Overseas buyers may be able to purchase but only after applying through the Overseas Investment Office process.
If you have the type of property you need an international buyers agent for, find out more about how to find international buyers here.
The safest course of action is to use an international real estate agent vetting service like Agent Finder NZ which has a network established over 13 years and offers a free service tailored to international real estate.
Find an international real estate agent
This diagram is a real life example of how a properly pitched marketing campaign can successfully reach the target market.
International real estate marketing for a luxury property
Day One on the market is the most important day when advertising real estate for sale, so it is vitally important the marketing campaign for a high end property is not only of a quality that properly represents it, but is also pitched to the right audience.
Marketing million dollar real estate to an international audience of million dollar buyers (New Zealanders included) is a specialist field, and another reason to ensure the real estate agent you choose to sell your house is clued up on international real estate marketing.
Everything from the quality of photos and presentation, to the words and the ability to reach the right audience, including international buyers, is of the utmost importance.
Don't leave the outcome of the sale of your million dollar property up to chance. There are specific steps to take to ensure you go to market in the optimum position.
An example of a successful real estate marketing campaign.
An example of a struggling real estate marketing campaign that markedly drops off in interest after Day One.
Find out more from the experts - we offer free advice to get you the best possible outcome.
Wise Up NZ Awarded Most Reputable Property Advice Hub NZ 2021
Page updated March 28, 2023 by Trish Willis | Member of Property Institute of NZ (IPAC)
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