HOW TO GET MORE HOME INTERIORS CUSTOMERS ONLINE
With the summer spending bonanza over - you are probably anxious to figure out how to get more customers online for your interiors and home wares store.
The problem is how do you quickly increase your online presence so your customers, whether for your online shop or your bricks and mortar retail store can find you above your competition.
THINK ABOUT WHO YOUR ONLINE CUSTOMERS ARE
- Home interior lovers who are continually shopping for the perfect look
- Home buyers and sellers who are interior decorating, 'nesting', styling and wanting to create wow factor. Being home and garden enthusiasts, they will naturally be interested in home interiors and home wares and any furniture needed for their new home - or for home staging their existing one.
FIND A DIRECTORY THAT ALREADY HAS A LOT OF YOUR TRAFFIC AND JOIN IT
One of the 5 ways to increase online presence is listing your store on a relevant directory, a website that your target home loving customers are already visiting and looking for information, products and services related to their online searches.
For example, Wise Up NZ property hub is a magnet for these people - your customers - during a pivotal stage of their home and garden journey. When you have a property you are often searching for multiple services or products at one time. It's good to be able to find these services quickly all in one reputable place.
In the following image, a search for 'buying a house checklist' brings Wise Up NZ property hub up several times.
See the Home & Garden section of the directory now
The fastest way to get more customers online is to join the Wise Up NZ Directory because your customers are already on the website where there are over 100 pages of information and advice to help Kiwis on their property journey.
By listing on the Wise Up NZ Directory you are benefiting from strength in numbers and can lever off every other home and garden listing in the directory.
For instance, anyone searching for 'diy advice nz' (image below) will easily find Wise Up NZ and everything they need not only for their deck but for all their other home and garden needs.
In the Google search screen shot below, a search for 'how to sell a house privately' shows Wise Up NZ at the top of Page One. The top spots are the ones most likely to be clicked on by searchers. People wanting to sell privately will also be buying a new home which may need all kinds of renovations, new furnishings and landscaping.
Home buyers and sellers are also home interiors customers
If a customer searches on Google for "how to sell house privately", they need general advice, and will also need to know how much their house is worth. On Wise Up NZ Directory they will find property valuers, and while there, all the other things they need - and they won't have to waste time trawling the internet at large to find them.
Some of the products and services needed when selling a house are:
- Decor items for presentation
- A property lawyer
- A valuer to establish your sale price
- Carpet or professional cleaning services
- A Home Stager
- DIY supplies such as topping up insulation or fixing roofing, paint, window dressings, deck materials etc
- Tradesmen: Builders, Roofers, Electricians, Plumbers & Gasfitters for tradesman repairs and maintenance
- Gardening, waterblasting services, house washing
- Moving companies
- Storage services
These people are already on Wise Up NZ.
In the image below, Wise Up NZ is ranked at the top of Page 1 by Google with a free, sought after 'snippet' (searching for 'advice for deck repair'), and again underneath it - first and second position. If you list on Wise Up NZ Directory you benefit from our strong Google presence.
When they purchase another property the same people might need:
- New furniture, window dressings, décor, bedding, lighting, carpet
- A building inspection and written report by a licensed building practitioner
- A property lawyer
- A mortgage broker or bank
- Methamphetamine testing
- A valuation
- New Insurance
- Moving services
- Interior designer for remodelling kitchens, bathrooms, ensuites
- Architectsfor renovation plans
- New roof, kitchen, bathroom, footpath, fence, painting supplies etc
- Trades people for various upgrades expected including painters, electricians plumbers, decorators, builders, joiners
- Cleaners for outside or inside
These people are already on Wise Up NZ.
Just one person can require all of these services, often twice – prior to selling their house and prior to moving into their next home.
Businesses on Wise Up NZ Directory are checked for reputable affiliations to governing bodies where applicable. Our property advice is also expert, independent, reliable and easy to understand. That means we establish trust with our web traffic, and when people don't have time to do due diligence and indepth internet searches for every single thing they need, they will trust the businesses listed with us.
We’ll help you get found by people searching for everything they need here on Wise Up NZ Directory. Join the hub of like minded businesses today and reach your target customers.
Article updated: March 2020
Wise Up NZ Pinterest page.
